What is High-intent Keywords? | The difference between High-intent and Low-intent keywords

In this guide you’ll learn to get High-intent Keywords for beginner's in simple words:

• What is High-intent Keywords?
• The difference between High-intent and Low-intent Keywords
• The advantages of  targeting High-intent Keywords

1)What is High-intent Keywords?

Keyword intent is one of the most crucial aspects, which are said to have high commercial intent of paid search. Without a keen understanding of the intent behind visitors’ searches, even the most well-funded PPC campaign will almost certainly fail. Advertisers can not only increase traffic to their site's bg using high intent keywords, and to do SEO but also attract more qualified prospects, driving more sales and generating more leads.

2)The difference between High-intent and Low-intent Keywords

High intent keywords signify a strong intent on the part of the searcher to conduct a transaction, whether it be to buy something, inquire about a service, or another type of action that has a strong possibility of leading to a later sale.

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Low intent keywords are those that can be considered either navigational or informational in nature. Someone looking for information on a given topic or searching for a specific website is unlikely to commit to a purchase as a result of these types of searches, meaning their commercial intent is considerably lower.

There are Three types of  search query:

i)Informational - The intent is to acquire information assumed to be present on one or more web pages. ("signs of pregnancy")

ii)Navigational - This intent is to reach a particular website. ("Facebook")

iii)Transactional - This intent is to perform some web-mediated activity. ("buy grocery product's online")

3)The advantages of targeting High-intent Keywords

High commercial intent keywords, on the other hand, offer several advantages to advertisers. 

i)For one, the searcher is clearly indicating their intent to make a purchase by including high commercial intent keywords in their query. ii)Secondly, both Google AdWords and Bing Ads offer a variety of advertising formats that are ideally suited to high commercial intent keywords, such as Shopping Ads, which are highly attractive to searchers with commercial intent.

Keywords with strong commercial intent can also be significantly more cost effective, as Click-through Rate[CTR] are strong, conversion rates tend to be higher, and advertisers utilizing them often have significantly reduced rates of wasted spend.

**Here is the article that help's you to Identifying High-intent Keywords.

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Sumit Bhowmick